Mom has no clue how her son picked up TikTok lingo.

It's a funny story, but it also points to a deeper truth.

A new school year is here, and that means our kids will be catching up with old friends and making new ones.

They will also begin picking up new behaviors, slang, and ways of seeing the world from their friends.

It’s just human to copy those around us, especially during times of change and growth.

In fact, I was recently talking to a mom who was surprised to hear her son using TikTok lingo, even though he doesn't have an account! 😂

It sounds funny, but it also points to a deeper truth.

If we don't help our kids establish a strong sense of self

…they will mirror it from their peers, and social media.

That’s why I keep telling students to create their own Student Brand.

It might look like just an admissions strategy, but it's so much more than that.

It's the perfect tool to help them grow up, build confidence, and face the real world.

For example, the second lesson of the Student Brand Masterclass helps your child clarify their Values, Identity, and Purpose.

These build motivation, drive, and certainty—key traits for handling school’s social pressures.

Another mom recently shared the amazing results she saw after taking the masterclass with her daughter.

In her words, “...after going through the Student Brand process, [her daughter] has found a new sense of clarity and conviction in who she is and what she stands for. She’s also made some new friends and everyone has noticed how much more confident she feels in her own skin.”

This is the hidden power of the Student Brand.

It's not just about impressing admissions officers (though it certainly does that too).

It's about helping our kids understand who they are, stay true to themselves, and succeed anywhere—whether it's high school halls or their dream college dorms.

If you want to give your child this edge, I invite you to join us in the College Admissions Academy.

I’ll break down the concept of a Student Brand during our next group coaching call this Sunday at 11am Pacific (2pm Eastern).

If you haven’t signed up your child yet, you can click the link below and get the full details.

To your child’s success,

Dr. Agnia Grigas
Founder - College Admissions Secrets
Author - ‘‘How to Win the Million Dollar College Admissions Game’’

P.S. If your child is already part of the Academy, make sure they go through the Student Brand Module—lessons 1 & 2—so they can bring all their questions!

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